YAS is world wide known attraction

/ Our common goal is to attract physical and virtual customers.
/ YAS will be unique customer's experiance using latest technology.
/ Last generation solutions are providing all information at one
   place.
/ Our solution will increase customer's visits. YAS portal will be
  oriented to integrate all services and solutions to improve
  customer's experiance and business operations.
/ YAS is powered by best IT model with strong marketing presence
   with the means of social media marketing, video, content, games.

ALDAR's profit opportunities

/ Organizing international retail with modern e-commerce solution
   will increase ALDAR's profits.
/ Integration with other services, taxi, airport, events will create
   profitable ecco system that will attract more visitors.
/ Creating business packages for small business is win win situation
   that will lead to positive business trends.
/ Business process optimization results with more effective
   organization reducing risks & budgets and increasing control.
/ Affiliate programs meant for end-users and ensuring quality in
   banner management will additionally improve business results.
/ Standard project practice is securing direct benefits which are 20 –
   25% of total price of the implementation by improving printing
  and distributional costs, savings in operational areas, processing
   manpower reductions and third party expenditure savings.



YAS - latest generation of business inteligence

/ Predictive methods are the next step of BI.
/ Knowing your client expectations will be everyday practice on YAS
  Island.
/ ALDAR's management will generate real time key performance
  indicators being able to follow trends and make adequate
  decisions.
/ Our goals are to have realistic markets and customer's
   segmentation.
/ Encouraging usage of NFC cards and E-Wallet solution will secure
  gamafication benefits for YAS clients and provide state of the art
  reports.



Security

/ Yas Island is providing maximum level of security ensuring safe
  environment for customers, business and for ALDAR.
/ YAS implementation will integrate advanced motion analysis and
  smart surveillance.
/ Each customer will be subject to Biometric analysis that will
  improve security and also customer's experience.

M E T R I C S



Airplane tickets:

/ UAE has 1 000 000 passengers per week and it is increasing.
/ Abu Dhbabi International Airport had 1,242 flights per week last
  summer.
/ 10% of this passengers will buy ticket on YAS Portal = 2 484 000 $ /
  week.
/ Fee is 1% of 2 484 000 $ = 24 840 $ per week = 99 360 $ per month.



E-commerce solutions:

/ Nike e-commerce sales increased 32% to $540 m. from $409 m. in
  2012.
/ Adidas e-commerce sales increased 80% in 2012 year.
/ 2013 e-commerce growth rate for NoMoreRack.com is 250%.
/ Nike plans to post annual web sales of $2 billion of 2017 year.
/ Adidas also targets $651 million in global e-commerce sales by
  2015.
/ 60% of U.S. retail sales will involve the web (e-commerce) in 2017
  year.
/ Asia-Pacific online shopping in 2012 increased their international
  sales 30% giving them over 433$ billions in revenu.



Banner advertising rates based on cost per click:

/ Average standard banner ad click-through rate (CTR) is 5% – 11%.
/ Average amount earned per click: 0.20$ - 0.55$.

/ Sample equation for a site that gets 100 000 hits per month:
     High End: 100,000 x 0.11 x 0.55 = 6050 $ per month Revenue.
     Low End: 100,000 x 0.05 x 0.20 = 1000 $ per month Revenue.

/ Sample equation for a site that gets 1 000 000 hits per month:
     High End: 1,000,000 x 0.11 x 0.55 = 60500 $ per month Revenue.
     Low End: 1,000,000 x 0.05 x 0.20 = 10000 $ per month Revenue.